You must be in it to win it… Even without a website businesses can create and develop a significant ‘online presence’ by utilising the many social media offerings including facebook and twitter. There are business directories too… it all depends on how much exposure is required, since too many enquiries or sales can be as unwanted as not enough; fulfilment and quality of service are of paramount consideration, because poor performance will be exposed more readily than great service is praised. The time is right for business leaders and community organisations to benefit from the fantastic benefits gained from web-based or online marketing.